The hugely positive response to yesterday’s email (thank you) can be split fairly evenly:
- People agreeing entirely
- People saying “hope you’re well”
But it’s nice to know I’m not alone.
Business writing can be especially lazy – despite my protests several years ago, there are still hotels and B&Bs boasting a “colour TV” as if it’s some new-fangled technology to be proud of.
Recent happiness means I’ve been searching for wedding venues and other overpriced party accoutrements. Thousands upon thousands of companies promise a “wedding as unique as you are” without any apparent feeling of irony.
Take a few minutes today to have a look at your website, your emails, your leaflets, brochures and anything else which contains words.
Are you actually different, pretending to be different – or are you saying the same as everyone else?