Category Archives: Emails

Everything matters…?

Parkinson’s Law states that “work expands so as to fill the time available for its completion”. In the same way, content – or, as it used to be called, ‘news’ – fills to expand the time available for its consumption. Like a magic porridge pot of curated anxiety, it will churn through your life and […]

A dose of reality

Most people are worse at life than you expect. I spent most of my childhood thinking that adults were fundamentally competent and together (and consider myself lucky to have been in a position to form that view). It was something of a shock to discover the extent to which people are winging it, and an […]

A day in the life

I bought my fiancé a fridge for Valentine’s – you should have seen her face light-up when she opened it. Any form of national event, whether it’s Valentine’s, the appalling Black Friday – literally no more than a day of abject consumerism and baseline behaviour, and even issues such as mental health awareness days are […]

How long is the British coastline?

How long is the British coastline? The old ‘trick’ in this question is that it depends how you choose to measure it… units of single miles make it far shorter than units of single millimetres. But how else might you measure it? And more importantly, why do you want to? If you wanted to build […]

The unwelcome

A lot of businesses focus relentlessly on their target market. Planning, almost to the exact eye colour, the profiles of who is going to buy from them. But how often do you consider who you don’t want to work with? We’ve all had problem customers. People we just can’t get along with, who will never […]

Learning to ignore people

A good sign I’m busy is the length of time it takes me to finish a book, and it’s been a long time since I changed the ‘currently reading’ link above. A couple of train journeys this week should help with that. Linked to the aforementioned busyness, I’m going to leave you in the capable […]

Faith and inspiration

You don’t have to look hard online to find photos, videos or chunks of text which will either “restore your faith in humanity” or be “inspirational” in some way. I can’t help but wonder… if you need a Facebook post about someone handing a wallet into the police station to restore your faith in humanity, […]

Good business

I once told someone their website was inadequate (although I’m reasonably sure I was gentle) only to discover his daughter had proudly built it. Of course, learning that fact didn’t suddenly make the website good. And I was right to point out the flaws, because that was my job. But I didn’t get any work […]

Dangerous advice

Something that’s been floating around my mind of late is how easy it is to dispense with advice without thinking about the full range of effects it might have. This is linked to the well-documented pressures of social media – ‘advice’ doesn’t always come in the form of preaching, but also publicly ‘prooving’ how successful […]

Before / after

What’s the before / after that your business provides? For some this might seem obvious. A restaurant before: empty stomach; after: full stomach. But it’s not really that simple. Why do people go out for meals? To satisfy hunger For a special occasion / celebration Can’t be bothered to cook Can’t be bothered to wash-up […]