I bought my fiancé a fridge for Valentine’s – you should have seen her face light-up when she opened it.
Any form of national event, whether it’s Valentine’s, the appalling Black Friday – literally no more than a day of abject consumerism and baseline behaviour, and even issues such as mental health awareness days are quickly hijacked by businesses wanting to push a bit more product.
Even beyond that – ‘Blue Monday’, the third Monday in January and allegedly the most depressing day of the year, was entirely invented as a marketing stunt by a travel company back in 2005.
Whilst it may well work as a strategy, I’d advise caution – if nothing else your message is likely to get lost amongst the others. And you may end up irritating people like me, if that’s important to you.
The other alternative is to absolutely embrace the concept of national days but make it so absurd it’s obviously not serious and actually becomes part of the ‘personality’ of your company. It’s a brave step but could work well with the right copy and approach. Let me know if you fancy trying it and want a hand.
Monday is National Battery Day, a day to appreciate the convenience batteries provide to our everyday lives – and presumably how pretty they look in landfill.
What’s your favourite day? Comment below.